Reptila & Bug Villa
Originally located in Bremerton, WA, the Bremerton Bug & Reptile Museum allows kids to gain an appreciation for science by observing, exploring, and learning about insects and amphibians in different ecosystems. To continue inspiring kids to take interest in the bug and reptile world, the objective of this project was to re-brand the museum and develop an environmental design system to showcase a more captivating identity that will spark excitement and curiosity.
Environmental Graphic Design, Branding
Approach
Drawing inspiration from the intricate geometric patterns and architecture of the Mayan civilization, the design aesthetic focuses on the iconic Mayan pyramids and their revered symbol, the rattlesnake. Utilizing fundamental shapes such as squares, trapezoids, and triangles, the brand identity reflects a refined and confident personality. This is further emphasized through the use of colors that take inspiration from the natural environments of insects and reptiles, complemented by playful typography.
Current Logo
Proposed Logo
Iconography
Directionals
Project Reflection
My Takeaway
I had a strong interest in this project due to my prior experience of owning a reptile. I enjoyed researching getting to know the various animals The Bremerton Bug & Reptile Museum currently has. Throughout the project, I learned the significance of creating clear and accurate wayfinding. I realized that keeping the number of signs to a minimum was crucial to prevent overwhelming visitors. Furthermore, I discovered that a simple approach to design, without overthinking, can lead to a clean and effective outcome. By experimenting with shapes, I was able to achieve a cohesive design. Lastly, I learned that maintaining consistent directional signage with a dark color ensured that the signs were legible and easy to read.
Further Development
Given more time, I would have enjoyed designing the interior of both the Reptila Palace and Bug Palace. Additionally, I would have expanded this project to the creation of a children’s book focused on reptiles and bugs that contains facts and a pet care guide. To further enhance the user experience beyond the museum, I would have incorporated some UI/UX such as an augmented reality app for children to interact with these creatures. I envision this app to allow users to point their cameras at any space and see different reptiles and bugs moving around. The user could then select an animal as their virtual pet and explore their living environment, diet, threats, and more interesting facts to keep them engaged. I also envision this app to have a feature that allows children to virtually feed their pet or any other animal they see on their screen. Finally, the app could provide a size comparison of the selected animal to anything in the camera’s view to help children visualize its actual size.